Category: MARKET

When you look at your investment portfolio, it’s tempting to focus on what’s “winning” right now. You might notice one fund doing well and another lagging behind, and think: “Why am I holding on to this underperformer?” That’s a natural reaction, but it misses the point of diversification. In a properly diversified portfolio, there will almost always be something that looks disappointing in the short term. That isn’t a flaw; it’s the design. And understanding that […]

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When markets are stormy, it’s easy to question whether diversification still works. You might look at your portfolio and think, “Everything seems down; what was the point of spreading my money around?” Or during a market rally, you might wonder, “Wouldn’t I have been better off just putting everything in the top-performing stock or fund?” These are reasonable questions, and they get to the heart of why diversification is both essential and, at times, uncomfortable. Diversification […]

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Why don’t we always do what’s “best” with our money? Let’s be honest: most of us already know what we’re “supposed” to do with our money. But we don’t do it. Spend less than we earn. Save consistently. Invest for the long term. Avoid unnecessary debt. So why don’t we always do it? Why do we promise to start budgeting next month, then swipe the card anyway? Why do we panic when markets dip, even when […]

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The true cost of a dollar, Rand or pound (or whatever you’re earning in) is not just what you earn. It’s what you give up to earn it. On paper, your salary might seem straightforward. $75,000 a year. £5,000 a month. R250 an hour. But those figures don’t tell the full story. What if the number you think you earn is hiding the real cost of how you earn it? This is the idea behind a […]

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Financial freedom quickly become reduced to a number, a target income, a certain lifestyle, or a retirement account that signals “you’ve made it.” But in reality, it’s more nuanced than that. It’s not just about what you have, it’s about how you feel. It’s about the sense of control, clarity, and calm that comes from knowing your money is working for you, not the other way around. Step 1: Dream big Financial freedom begins with imagination. […]

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Good advice has always been about helping people make wise choices. But in the age of behavioural finance, there’s a new layer to consider: how we help people make those choices. Enter the concept of “nudging.” A nudge is a subtle prompt designed to steer someone toward a better decision, without removing their freedom to choose. It might be as simple as asking, “Would you like to set up an automated savings plan while we’re here?” […]

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Most of us like to think we’re being practical with our money. We weigh up the risks, run the numbers, and avoid decisions that feel too uncertain. But here’s a thought: what if what we call “practical” is sometimes just fear in disguise? It’s easy to equate safety with staying put. Leaving your money in the bank feels secure, after all, you can see it, touch it, and access it at any time. But over time, […]

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Let’s be honest, when most people hear the words “compliance” or “safeguarding,” they don’t exactly light up with excitement. These terms might sound like they belong in boardrooms or legal documents, far removed from the day-to-day decisions you’re making about your financial future. But here’s the truth: they matter more than you might think. In a world where financial products, advice, and services are becoming increasingly complex, protecting you, the client, has never been more important. […]

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HOW IT INFLUENCES YOUR FINANCIAL PLANNING Money is universal. But our relationship with it? That’s deeply personal, shaped by a multitude of factors ranging from age and life experience to cultural influences and socioeconomic status. Remember, it’s not just about the numbers. It’s also about who we are and where we come from. Understanding how these factors influence our financial behaviours can help us break patterns that no longer serve us, and build healthier habits that […]

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HOW BIOLOGY SHAPES YOUR FINANCIAL PLANNING It’s easy to think of financial decision-making as purely rational. After all, money is all about numbers, right? But what if the way we handle money has as much to do with biology as it does with strategy? What if our brains and bodies are constantly influencing our financial behaviours in ways we rarely even notice? Understanding the neurological and physiological factors at play can help us become more intentional […]

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